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Explore industry news, insights, and updates from the Irish Sponsorship Awards.
Dove Men+Care secures strategic win with Lions Tour media partnership
Author: Ad World
Dove Men+Care has teamed up with The Irish Times and Irish Examiner in a smart move to embed its brand directly into the digital coverage of the British & Irish Lions Tour.
Flogas backs performance and purpose on the road to LA 2028
Author: Sponsorship.org
Flogas has renewed its sponsorship of Team Ireland through to the 2028 Olympic Games, delivering a model that blends brand purpose with high-performance outcomes
Zeus Packaging renews Cork City FC deal to deepen local brand roots
Author: KTLA
When global ambition aligns with community commitment, the result is brand resonance that sticks.
Elevate your brand at Ireland’s most eye-catching event
Author: Boyle Today
For over five decades, the Irish Hot Air Balloon Championships has delivered high-altitude spectacle and international attention.
Beauty meets business at Galway’s biggest race day
Author: Tuam Herald
The Galway Races has secured a high-profile, three-year sponsorship with Irish skincare sensation Ella & Jo for its flagship Ladies Day event, reinforcing the power of beauty-led partnerships in live experiences.
Luxury meets intrigue in high-stakes brand storytelling
Author: Ad World
Mercedes-Benz Ireland has secured the official car partnership for The Traitors Ireland, marking a bold integration of luxury branding within one of RTÉ’s most anticipated new shows.
School-led fast shows sponsorship can drive real-world change
Author: Ireland-Live
St Joseph’s Boys’ School in Derry is reframing what it means to sponsor with purpose.
Local alliances deepen community and brand value
Author: Ireland-Live
Blessington GAA and LGFA have inked two-year deals with three local businesses—All In Fitness, Brew 21, and newcomer MyCabin—in a move that underscores the power of place-based sponsorship.
Cadbury redefines airport sponsorship with immersive gate takeover
Author: Ad World
Cadbury has launched a 12-month gate takeover at Dublin Airport—marking a media first in both Ireland and the UK.


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