Stay Informed on Corporate Sustainability

Author: Sport for Business

Irish Life has renewed its GAA Healthy Clubs sponsorship through 2030, strengthening its decade-long commitment to community health. The 2025 Steps Challenge engaged 1,100 clubs and 39,000 participants nationwide.

Author: Business Plus

Heineken 0.0 has been confirmed as the main sponsor of European rugby coverage on Premier Sports in Ireland. The sponsorship spans the Investec Champions Cup and EPCR Challenge Cup, reinforcing Heineken’s long-standing connection with rugby.

Author: Sport for Business

OLIVER Ireland has been named official sponsor of the Ireland Women’s Indoor Hockey Team ahead of the EuroHockey Indoor Championship in Prague. The sponsorship builds on a decade-long commitment to domestic indoor hockey in Ireland.

Author: Archie Villaflores

The sponsorship sector continues to demonstrate its ability to combine creativity with measurable impact, offering brands pathways to engage audiences meaningfully. Rewinding to 2025, 'Titan Experience Wins Best Sponsorship Team Award at Irish Sponsorship Awards 2025' exemplifies how integrated campaigns can elevate client visibility while delivering tangible results. Such achievements underline the sector’s growing sophistication and the strategic thinking required to turn partnerships into measurable business outcomes. In addition, 'Cantor Fitzgerald to sponsor Kinsale Inishtearaght Skelligs Race' demonstrates the value of aligning brand objectives with community and sporting events. Sponsorships like these illustrate how carefully curated activations can strengthen local engagement while reinforcing brand purpose in competitive markets. On the other hand, 'First Aid Beauty supports Team USA at Winter Games' highlights how global brands leverage high-profile events to connect with audiences on an international scale. Activations at this level show the reach and resonance sponsorship can achieve when combined with targeted storytelling and athlete engagement. These stories collectively emphasise the importance of strategy, execution, and impact measurement in contemporary sponsorship. From local initiatives to global campaigns, gain insights into how sponsorship drives both influence and performance.

Author: Jed Nykolle Harme

Looking back last year, Titan Experience was named Best Sponsorship Team at the 2025 Irish Sponsorship Awards, recognised for delivering creative, strategic, and measurable sponsorship campaigns that set new benchmarks in the sector.

Author: The Esports Advocate

Realme, the China-based multinational consumer electronics manufacturer, has expanded its sponsorship with MOONTON Games at the M7 World Championship in Indonesia. The brand will back the Mobile Legends: Bang Bang Media Championship and M7 Awards for Best Media.

Author: Cosmetics Business

First Aid Beauty, a Procter & Gamble-owned US skincare brand, has become the official skin care partner for Team USA at the 2026 Olympic and Paralympic Winter Games. The brand will supply athletes with its Ultra Repair Cream.

Author: Belfast Giants

Fastenal, a global industrial distribution leader, has partnered with the Belfast Giants for the 2025/26 season. The sponsorship highlights Fastenal’s growing presence in Northern Ireland and supports local brand visibility through elite ice hockey.

Author: HGV Ireland

PRL Group has signed a new sponsorship agreement with Cork Everton AFC, becoming the main sponsor for the club’s schoolboys football teams. The partnership includes pitchside branding, team jerseys, and digital exposure across social media platforms.

Author: Afloat

Cantor Fitzgerald Ireland has been confirmed as the sponsor of the 2026 Inishtearaght Skelligs Race, held biennially off Ireland’s south-west coast. The partnership highlights strategic sponsorship in high-profile offshore sailing events and community engagement.