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Supermac's shortlisted for dual categories at Irish Sponsorship Awards 2025
Shortlisted for AI-driven engagement innovation and 35-year partnership longevity last year, Supermac's reached the Innovation in Sponsorship and Best Sports Team or Athlete Sponsorship finals at the Irish Sponsorship Awards 2025. The sponsorships demonstrated how enduring sports partnerships can evolve through technological innovation, establishing a model for sustained relevance through continuous engagement enhancement.
The 84% Advantage: Why Irish Identity Is the Sponsorship Platform Brands Cannot Afford to Ignore
84% of Irish consumers say buying Irish matters. SuperValu’s Guaranteed Irish sponsorship shows how Irish identity, when used authentically, is a powerful commercial asset.
Japan Golf Association signs sponsorship deal with Shinkin Central Bank
Japan's national golf body has agreed a sponsorship deal with Shinkin Central Bank covering three national Open championships and player development programmes. The partnership is based outside Europe and the UK, in Japan.
IPM Group partners with Barry RFC in community-focused sponsorship deal
Wales-based engineering specialist IPM Group has partnered with Barry RFC to support equipment, facilities and community programmes. The deal reflects growing interest in grassroots sport sponsorship among industrial firms.
Toyota Ireland returns as Premier Sponsor of Special Olympics Ireland until 2028
Toyota Ireland has rejoined Special Olympics Ireland as Premier Sponsor in a deal running to May 2028. The partnership supports inclusive sport nationwide ahead of the Ireland Summer Games 2026.
Fane Valley renews headline sponsorship of Armagh County Show to 2029
Fane Valley Co-Operative Society has extended its headline sponsorship of Armagh County Show until 2029. The three-year renewal supports Northern Ireland's agricultural community and one of its premier rural events.
PTSB takes title sponsorship of Dublin GAA club leagues and championships
PTSB has become title sponsor of Dublin GAA's leagues and championships in a three-year deal covering all codes and grades from 2026 to 2028. The partnership marks the bank's first county-wide Gaelic Games sponsorship in Dublin.
Dr. Oetker Ireland's Great Pink Bake Off shortlisted for dual categories at Irish Sponsorship Awards 2025
Shortlisted for charity fundraising and budget efficiency last year, Dr. Oetker Ireland's Great Pink Bake Off reached the Best Societal Sponsorship and Best Low Budget Sponsorship finals at the Irish Sponsorship Awards 2025. The sponsorship demonstrated how purpose-driven campaigns can deliver substantial fundraising and engagement within constrained budgets, establishing a model for efficient charity partnership activation.
New Rules, New Revenue: What the Premier League’s Gambling Sponsorship Shift Means for Irish Sport
Betway’s reported £20m Man Utd training deal shows how EPL clubs are finding new sponsorship revenue. For Irish rights holders, the regulatory shift creates real commercial opportunity.
Sentry Insurance relocates PGA Tour title sponsorship from Kapalua to Torrey Pines
Wisconsin-based Sentry Insurance has relocated its PGA Tour title sponsorship from Kapalua in Hawaii to Torrey Pines in California, with The Sentry set to be played on 27 to 30 January 2027. The move follows the cancellation of the 2026 Kapalua event due to a water dispute on Maui.
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