Barnardos Ireland wins Social Impact Award at Irish Sponsorship Awards 2025

Applauded for its innovative approach in 2025, Barnardos Ireland secured the Social Impact Award at the Irish Sponsorship Awards 2025 for a dynamic partnership that transformed employee engagement and community impact across retail store teams.

The campaign extended beyond a single initiative, combining agile, real-time engagement, on-site activation, and continuous adaptation into a fully integrated programme that delivered tangible results at every stage.

The partnership united shared values around inclusivity, communication, and workforce development, brought to life through practical tools, interactive interventions, and ongoing support. By evolving continuously based on feedback, the campaign maintained high engagement levels while achieving measurable outcomes across multiple touchpoints.

A defining element of the programme was its long-term focus, supported by Aldi’s dedicated partnership lead. This approach ensured that the initiative not only delivered immediate results but also established a sustainable framework for collaboration, learning, and workforce engagement.

Judges highlighted the campaign’s ability to translate strategy into action. “Barnardos Ireland impressed our panel with an agile, evolving approach that broke down communication barriers across store teams. Every stage of the campaign was authentic, purpose-driven, and impactful,” the judging panel noted.

The recognition reflected the standards of the Irish Sponsorship Awards, where leading partnerships increasingly demonstrated how sponsorships could combine social purpose, creativity, and measurable outcomes. Barnardos Ireland’s success underscored the power of strategic, values-led collaborations to create lasting benefits for both organisations and communities.

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