Corporate caution reshapes Pride sponsorships

Pride Month 2025 is unfolding under financial pressure as a growing list of major brands—including Meta, Mastercard, Citi, Deloitte, and Target—pull back sponsorships and donations. Once a high-profile moment for corporate alignment with inclusion, Pride now reveals a shift in brand risk appetite, with organisers in cities like New York, San Francisco, and Salt Lake City facing six-figure shortfalls.

This isn't just a funding story. It’s a reflection of the tightening space where values-driven branding, political backlash, and stakeholder scrutiny collide. Some organisers, like Twin Cities Pride, are rewriting the sponsorship playbook by turning to grassroots support—and exceeding previous corporate funding in the process.

Read the full piece to explore what this shift signals for the future of purpose-led sponsorships.