Recognising Excellence – The Irish Sponsorship Awards 2024

The Irish Sponsorship Awards 2024 showcased the exceptional talent, innovation, and strategic execution within Ireland's sponsorship sector. With record-breaking entries across 19 categories, this year celebrated the very best in partnerships, creativity, and results-driven campaigns. Held at the Crowne Plaza in Santry, the prestigious event hosted 212 industry professionals, marking one of the most competitive and well-attended ceremonies in the awards' 12-year history.

Aer Lingus and Irish Rugby dominated the stage, clinching the coveted Sponsorship of the Year Award thanks to their meticulous planning, impactful execution, and measurable results. The judges praised the depth and sophistication of the partnership, calling it a standout in a fiercely contested category. Aer Lingus further impressed, securing three awards in total, including recognition for their College Football Classic 2023 sponsorship.

Key to the evening’s highlights was the presentation of the Outstanding Contribution Award to Rob Hartnett, founder of Sport for Business. His remarkable career—from sports journalism to sponsorship management with multimillion-euro budgets and the establishment of Sport for Business—earned him deserved recognition as a central figure in Irish sport.

Leading brands such as Three Ireland, Lidl Ireland, and Electric Ireland also left their mark, achieving accolades in categories like Best Use of PR, Best Multi-Platform Sponsorship, and the Charity Sponsorship category respectively. These campaigns demonstrated the breadth and impact of sponsorship in driving business success while fostering societal and cultural initiatives.

Why You Shouldn't Miss the Full Article

This year's event emphasised the growth of Ireland’s sponsorship industry—now valued at an estimated €200 million—and its increasing focus on digital innovation, community engagement, and strategic partnerships. From Lidl Ireland’s grassroots campaigns to Just Eat defending their title in social media sponsorships, the 2024 ceremony underlined the importance of strategic activations, no matter the budget size.

To learn more about the winners, standout campaigns, and the continued evolution of Ireland's sponsorship sector, read the full article on The Irish Times. Get inspired by the strategies, creativity, and results that set these campaigns apart.

Read the full article here 

For further information about the Irish Sponsorship Awards, including how to get involved, key dates, and categories for next year's event, visit the official website at sponsorshipawards.ie .

Ensure your organisation is part of the conversation shaping the future of sponsorship in Ireland.