Castell Howell extends Scarlets Rugby partnership with expanded stadium and kit deal
Welsh food service wholesaler Castell Howell has extended its long-standing partnership with Scarlets Rugby, retaining its role as South Stand sponsor, kit partner and primary food and beverage supplier at Parc y Scarlets. The deal also includes new pourage partner rights.
Skechers named WNBA official partner in multiyear deal as league marks 30th season
Global footwear brand Skechers has been named an official partner of the WNBA in a multiyear deal, coinciding with the league's landmark 30th season. The partnership formalises a relationship built through individual player endorsements over the previous two seasons.
Hiscox confirmed as title sponsor of 2026 Irish Padel Open at new Dublin venue
Specialist insurer Hiscox has been confirmed as title sponsor of the 2026 Irish Padel Open, returning to back an expanded tournament at a new Dublin venue this July. The event forms part of the Cupra FIP Tour international circuit.
Fordel sponsors Business Today on Newstalk's The Hard Shoulder in Irish B2B media deal
Irish wealth management firm Fordel has been announced as the new sponsor of Business Today on Newstalk's The Hard Shoulder. The deal was brokered by Digital Impact and NDAS, targeting Ireland's business owners, executives and senior professionals.
Club Orange signs four-year title sponsorship of Men's and Women's FAI Cups
Irish soft drinks brand Club Orange has been announced as the new title sponsor of both the Men's and Women's FAI Cups in a four-year deal running through to 2029. The partnership replaces Sports Direct as the competitions' title partner.
Gala Retail's Ireland's Best Baker shortlisted for dual categories at Irish Sponsorship Awards 2025
Shortlisted for brand-owned content creation last year, Gala Retail's Ireland's Best Baker partnership with Virgin Media TV reached the Innovation in Sponsorship and Best Multi-Platform Sponsorship finals at the Irish Sponsorship Awards 2025. The campaign demonstrated how reversed sponsorship models can deliver integrated brand ownership, establishing a framework where retailers create broadcast content rather than sponsor existing properties.
Beyond Potential: Why Deloitte’s $3 Billion Forecast Makes Women’s Sport the Sponsorship Opportunity Irish Brands Cannot Ignore
Deloitte forecasts $3bn in women’s sport revenues in 2026. With ONSIDE naming it a top Irish sponsorship platform, the commercial case for investment has never been stronger.
Hankook Tire secures headline sponsorship of Everything Electric UK 2026 across all three venues
South Korean tyre manufacturer Hankook Tire and Technology has secured headline sponsorship of Everything Electric UK 2026 across all three regional editions. The deal marks a significant upgrade from the company's previous involvement in the event.
BAM UK and Ireland named title sponsor of Kirkcaldy Parks Running Festival
Construction and engineering firm BAM UK and Ireland has been named title sponsor of the Kirkcaldy Parks Running Festival, returning on 29 and 30 August 2026. The deal reflects BAM's active project footprint across Kirkcaldy and the wider Fife region.
AbbeyAutoline extends Ulster Rugby partnership as deal reaches ten-year milestone
Northern Ireland insurer AbbeyAutoline has extended its Ulster Rugby partnership, retaining naming rights to the AbbeyAutoline Family Stand at Affidea Stadium. The renewal marks ten years of collaboration between the two organisations.
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