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The Numbers Are In: Why Football Sponsorship Delivers, and Why Irish Brands Cannot Afford to Wait
SPORTFIVE data shows football sponsorship outperforms traditional advertising by 58%. With Euro 2028 coming to Dublin, Irish brands have a clear commercial opportunity to act.
Chelsea extends BingX training kit sponsorship in £10m renewal deal
Cryptocurrency platform BingX has renewed its training kit sponsorship with Chelsea FC in a £10m deal. The extension reinforces continued digital asset investment in elite football sponsorship and brand activation across global sports marketing channels.
i2c partners with Rahal Letterman Lanigan Racing in INDYCAR sponsorship deal
Global payments firm i2c Inc. has become Official Payment Processing Partner of Rahal Letterman Lanigan Racing. The sponsorship expands fintech brand visibility across the 2026 INDYCAR SERIES season.
Odyssey complex becomes The O2 Belfast under Virgin Media O2 naming deal
Virgin Media O2 has secured naming rights for Belfast’s Odyssey complex under a 10-year sponsorship agreement. The deal expands venue and sports partnership marketing across Northern Ireland including the Belfast Giants ice hockey team.
Butternut Box partners with Maxi Zoo to expand Irish retail presence
Fresh pet food brand Butternut Box has entered an Irish retail partnership with Maxi Zoo Ireland. The deal expands in-store distribution of premium pet nutrition products across Ireland’s pet care retail market.
Batchelors signs three-year sponsorship deal with GAA and GPA
Irish food brand Batchelors has entered a three-year sponsorship with the GAA and GPA, becoming Official Beans Partner. The deal expands FMCG sponsorship activity within Ireland’s Gaelic Games commercial ecosystem.
Sport Endorse finalist for Innovation in Sponsorship at Irish Sponsorship Awards 2025
Shortlisted for platform-driven athlete partnerships last year, Sport Endorse 2.0 reached the Innovation in Sponsorship final at the Irish Sponsorship Awards 2025. The platform demonstrates how digital infrastructure can democratise athlete-brand connections, establishing a scalable model for sponsorship access across Ireland's sporting community.
Ireland at the European Table: What the ESA’s Record €34.45 Billion Market Means for Irish Sponsorship Strategy
European sponsorship hit a record €34.45bn in 2025. Ireland features in the ESA’s continent-wide analysis — and the strategic agenda for Irish sponsors is clearer than ever.
US Bank becomes official NFL bank and wealth management sponsor in multiyear deal
US Bank has announced a multiyear partnership making it the official bank and wealth management sponsor of the NFL, with the league's retail banking rights available for the first time in over 30 years. The deal includes a financial guidance programme for NFL players.
JPMorgan Chase in talks to become top-tier Olympic sponsor ahead of LA 2028
JPMorgan Chase is in talks to join the International Olympic Committee's top-tier sponsorship programme ahead of the 2028 Los Angeles Games. The move would make the US banking giant one of the most prominent corporate partners in the Olympic movement.
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