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Aqua Libra to sponsor first-ever plastic-free Amgen Irish Open
Aqua Libra will be the official water sponsor of the Amgen Irish Open 2025, which is aiming to become single-use plastic-free for the first time.
Sponsorship Resilience
Sponsorship in sport and retail has once again revealed its dual nature as both vulnerable to disruption and vital for growth.
Bundesliga hands UK media rights to Sky Sports, BBC, Amazon and Mark Goldbridge
German top-flight is first major European soccer league to hand rights to content creators. The post Bundesliga hands UK media rights to Sky Sports, BBC, Amazon and Mark Goldbridge appeared first on SportsPro.
Netflix gets World Baseball Classic broadcast rights in Japan
Netflix will air the country’s title defence in first major nation-specific deal outside North America. The post Netflix gets World Baseball Classic broadcast rights in Japan appeared first on SportsPro.
England Women’s Rugby World Cup shirts unavailable after Castore supply chain issues
Production problems with sponsor-free Red Roses jersey mean it is not available to purchase online. The post England Women’s Rugby World Cup shirts unavailable after Castore supply chain issues appeared first on SportsPro.
Bayern Munich signs ‘€65m’ shirt sponsorship extension with Deutsche Telekom
Telecommunications giant’s deal to now run to 2032 in seven-year extension. The post Bayern Munich signs ‘€65m’ shirt sponsorship extension with Deutsche Telekom appeared first on SportsPro.
TRYKA Sign up Lifestyle Sports as Title Sponsor
Irish hybrid fitness league TRYKA has confirmed Life Style Sports as its title partner ahead of the league’s national launch at Dublin’s RDS this October. The multi-year agreement will see the sports retailer power TRYKA’s debut season, which begins on 11–12 October 2025 at the RDS Simmonscourt and will culminate with a season finale. The post TRYKA Sign up Lifestyle Sports as Title Sponsor appeared first on Sport for Business.
Puma stake could be up for sale as Pinault family ‘explores options’
Billionaire family owns 29% of German sportswear company and has reportedly reached out to potential buyers. The post Puma stake could be up for sale as Pinault family ‘explores options’ appeared first on SportsPro.
Brand momentum
Ireland’s sponsorship scene is proving that opportunity favours those who think beyond the logo and invest in the story.
The Irish Sponsorship Awards 2025 puts innovative brand partnerships in the limelight
The Irish Sponsorship Awards 2025 is highlighting the categories that celebrate creativity, impact, and strategic thinking in the Irish sponsorship landscape.
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