Stay Informed on Corporate Sustainability

Author: Jed Nykolle Harme

Northern Ireland hospitality group Galgorm Collection has announced its inaugural sponsorship of the 2026 Briggs Equipment North West 200, one of the province's flagship sporting and tourism events. The road race takes place along the North Coast from 4 to 9 May.

Author: Jed Nykolle Harme

Shortlisted for its festive audience activation last year, the Abbey Theatre and An Post's Emma 2024/25 partnership reached the Best Arts and Cultural Sponsorship finalist stage of the Irish Sponsorship Awards 2025, driving nearly 5,000 Christmas cards posted through branded in-venue postboxes. The #Send Love campaign demonstrated how arts sponsorships can deliver measurable commercial outcomes alongside genuine cultural connection, establishing a model for purpose-led brand integration within Ireland's cultural sector.

Author: Jed Nykolle Harme

European sponsorship hit €34.45bn in 2025. With Laya Healthcare named in the ESA’s pan-European report, Ireland is punching above its weight and the strategic agenda is clear.

Author: Jed Nykolle Harme

PepsiCo has agreed a four-year partnership with The FA, naming Pepsi MAX as the official soft drinks partner of England's men's and women's senior football teams. The deal includes a founding role in a new FA initiative supporting the women's game.

Author: Jed Nykolle Harme

Global technology company Lenovo has announced a partnership with David Beckham to advance AI-driven innovation in sport ahead of the FIFA World Cup 2026. The deal carries relevance for Ireland, where Lenovo maintains a significant operational presence.

Author: Jed Nykolle Harme

Tipperary-based water brand Elvion Water has been confirmed as an official hydration partner of Munster Rugby. The partnership integrates the Irish performance brand into Munster's high-performance environment supported by a coordinated digital and media campaign.

Author: Jed Nykolle Harme

Hockey Ireland has announced a three-year sponsorship partnership with Grinds360, Ireland's largest online grinds platform, covering its underage national boys' and girls' teams. The deal supports the development of emerging talent both on and off the pitch.

Author: Jed Nykolle Harme

UK rural insurer NFU Mutual has renewed its platinum sponsorship of the Bank of Ireland Open Farm Weekend in Northern Ireland for 2026. The free event, organised by the Ulster Farmers' Union, will see 23 farms open their gates across the region.

Author: Jed Nykolle Harme

Shortlisted for its Team Ireland partnership last year, Flogas made the Best Sponsorship Brand shortlist at the Irish Sponsorship Awards 2025, driving electricity awareness from 16% to 33% and acquiring 6,500 new customers through ambassador strategy and Olympic-themed activation. The partnership demonstrates how energy brands can leverage major sporting partnerships to deliver measurable commercial outcomes alongside national cultural connection, establishing a model for multi-channel engagement that drives both brand perception and direct customer growth.

Author: Jed Nykolle Harme

The global sports sponsorship market is set to reach $90bn by 2029. Irish investment hits €247m in 2026, driven by digital activation, influencer deals, and AI-led measurement.