Stay Informed on Corporate Sustainability

Author: Jed Nykolle Harme

Looking back last year, Titan Experience was named Best Sponsorship Team at the 2025 Irish Sponsorship Awards, recognised for delivering creative, strategic, and measurable sponsorship campaigns that set new benchmarks in the sector.

Author: The Esports Advocate

Realme, the China-based multinational consumer electronics manufacturer, has expanded its sponsorship with MOONTON Games at the M7 World Championship in Indonesia. The brand will back the Mobile Legends: Bang Bang Media Championship and M7 Awards for Best Media.

Author: Cosmetics Business

First Aid Beauty, a Procter & Gamble-owned US skincare brand, has become the official skin care partner for Team USA at the 2026 Olympic and Paralympic Winter Games. The brand will supply athletes with its Ultra Repair Cream.

Author: Belfast Giants

Fastenal, a global industrial distribution leader, has partnered with the Belfast Giants for the 2025/26 season. The sponsorship highlights Fastenal’s growing presence in Northern Ireland and supports local brand visibility through elite ice hockey.

Author: HGV Ireland

PRL Group has signed a new sponsorship agreement with Cork Everton AFC, becoming the main sponsor for the club’s schoolboys football teams. The partnership includes pitchside branding, team jerseys, and digital exposure across social media platforms.

Author: Afloat

Cantor Fitzgerald Ireland has been confirmed as the sponsor of the 2026 Inishtearaght Skelligs Race, held biennially off Ireland’s south-west coast. The partnership highlights strategic sponsorship in high-profile offshore sailing events and community engagement.

Author: Archie Villaflores

The sponsorship sector is evolving rapidly, with brands leveraging strategic partnerships to amplify visibility, deepen engagement, and create tangible impact. This edition explores how organisations are translating sponsorship into measurable commercial and cultural value. Flashback to earlier this year, ‘Ballygowan Wins Best Sponsorship Brand Award at Irish Sponsorship Awards 2025’ showcases how a trusted brand can drive audience connection and sector innovation. Its approach demonstrates the growing emphasis on aligning sponsorship with values to maximise impact across Irish sport. Moreover, ‘Kerry Airport continues lead sponsorship as Kerry FC unveils 2026 kits’ highlights sustained investment in local sports partnerships, reinforcing brand presence while fostering community engagement and team support. Meanwhile, ‘Bank of America secures first professional sports jersey sponsorship with Timbers’ illustrates international brands entering the sponsorship space with strategic activations that elevate visibility and influence in key markets. These stories underscore how sponsorship is no longer a marketing side note but a strategic driver of brand recognition, stakeholder engagement, and measurable outcomes. They reflect a sector poised for innovation, where creative activation and purposeful collaboration define success.

Author: Jed Nykolle Harme

Earlier this year, Ballygowan was named Best Sponsorship Brand at the 2025 Irish Sponsorship Awards, recognised for its strategic activations, measurable impact, and longstanding support of Irish sport.

Author: Marketing Dive

Maker’s Mark, part of Beam Suntory, has launched its first sports league sponsorship with women’s basketball league Unrivaled in the United States. The multi-year deal includes on-premise, digital, and broadcast activations to engage fans and consumers.

Author: Sports Business Journal

Bank of America has signed its first professional sports jersey sponsorship with Portland Timbers in the United States. The multiyear deal includes front-of-kit branding, youth participation programmes, and local small business engagement initiatives.