Stay Informed on Corporate Sustainability

Author: Archie Villaflores

The sponsorship sector shows a marked shift toward decisions anchored in disciplined investment and clearer brand purpose. Organisations are reassessing how partnerships can reinforce trust, visibility and long-term positioning within competitive markets. In a well-deserved recognition from only last week, Mediahuis Wins Sponsorship of the Year at the Irish Sponsorship Awards 2025 highlights a media group using sponsorship to deepen audience connections while supporting its wider commercial ambitions. The recognition indicates how publishers lean on well-structured partnerships to strengthen relevance in a shifting media environment. Aviva Ireland extends stadium sponsorship and national sports partnerships shows how financial services firms continue to prioritise long-term rights. The sustained backing of major sporting assets reflects a belief that consistency, scale and national resonance can support customer engagement. Norqain partners with NHL to elevate brand through international sports sponsorship presents an example of a mid-sized Swiss watchmaker using global sport to strengthen recognition. The decision points to an increasing appetite among brands for cross-border partnerships that combine visibility with lifestyle appeal. These stories show a sector defined by clearer objectives and more targeted investment. Each article illustrates how organisations recalibrate sponsorship portfolios to reinforce resilience and prepare for the opportunities ahead.

Author: Jed Nykolle Harme

The Irish Sponsorship Awards 2025 proudly welcomes Jonathan Barker, Chief Executive of Volleyball Ireland, to this year’s distinguished judging panel.

Author: ESPN Press Room

Engine, a U.S.-based business and group travel platform, has been named the presenting sponsor of the 2025 Myrtle Beach Bowl. The partnership reinforces the platform’s focus on sports sponsorship and corporate travel solutions in the U.S. market.

Author: Newstrail.com

The global sports sponsorship market is projected to reach US$ 8.73 billion (€7.5bn) by 2032, growing at a 7.1% CAGR. Europe leads the sector, while digital activations and AR technology are transforming sponsorship strategies worldwide.

Author: Insider Media

Options Technology has signed a sponsorship agreement with Kate O’Connor, Irish heptathlon and indoor pentathlon record holder. The deal also includes an internship, linking sport, talent development, and corporate sponsorship initiatives.

Author: Ireland Live

Derry GAA has secured a renewed sponsorship deal with Errigal Group, a leading European façade and fit-out solutions provider. The partnership supports local football and hurling teams and reinforces the company’s engagement in community sport.

Author: Irish Legal News

A&L Goodbody, a Belfast-based law firm, has renewed its sponsorship of the Ulster Rugby Business Club for three more years. The initiative connects local and international business leaders through networking and industry-focused events.

Author: Archie Villaflores

The sponsorship sector continues to demonstrate its adaptability and strategic value across industries. Jonathan Barker Joins Judging Panel for Irish Sponsorship Awards 2025 highlights the calibre of expertise shaping recognition standards, reflecting a commitment to excellence and best practice. Meanwhile, A&L Goodbody extends Ulster Rugby Business Club sponsorship, exemplifying how sustained partnerships can strengthen brand visibility while supporting sports initiatives. These cases underscore the tangible benefits of aligning corporate objectives with audience engagement. Technology is reshaping the market, as detailed in Sports sponsorship market grows with digital and AR engagement. Brands are leveraging augmented reality and digital activation to create immersive experiences, enhancing fan interaction and delivering measurable marketing outcomes. Collectively, these developments indicate a sector that is not only growing but evolving, with data-driven strategies and creative collaboration at its core. This edition presents a curated view of sponsorship in action, connecting leadership, partnership, and innovation. Examine these examples for insights into practical applications and emerging opportunities in the sponsorship ecosystem. Explore the full analysis and uncover new partnership possibilities in the sponsorship sector.

Author: Jed Nykolle Harme

The Irish Sponsorship Awards 2025 proudly welcomes The Sunday Times as this year’s Title Sponsor, reaffirming the publication’s enduring commitment to excellence and thought leadership within Ireland’s media and marketing landscape.

Author: Archie Villaflores

Sponsorship is shifting from transactional exposure to strategic investment in trust and shared values. This week’s stories highlight how leading organisations are using sponsorships to create deeper social, cultural, and business impact. The Sunday Times announced as Title Sponsor for the Irish Sponsorship Awards 2025 underscores how major media brands are embedding themselves at the centre of industry recognition. The partnership reflects a growing alignment between thought leadership and sponsorship visibility, reinforcing the role of trusted journalism in amplifying sector excellence. Crowe backs UCD Ladies Hockey Club with extended sponsorship shows how the firm strengthens its support for women’s sport and education. Crowe’s approach illustrates how renewal can signal belief in progress, with investment channelled towards equality and athlete development. Volvo Trucks continues partnership with America’s Road Team reinforces the power of longevity in sponsorship. The collaboration’s focus on safety and driver education highlights how continuity builds credibility and reinforces shared responsibility within an industry. Each of these stories points to a sponsorship landscape built on consistency, purpose, and measurable outcomes. The next wave of success in this sector will belong to those who view partnerships as platforms for progress driven by intent, not visibility.