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Coerver Coaching finalist for Best Societal Sponsorship at Irish Sponsorship Awards 2025
Shortlisted for primary school football access last year, Coerver Coaching Leinster's schools programme reached the Best Societal Sponsorship final at the Irish Sponsorship Awards 2025. The programme demonstrates how corporate-funded coaching can deliver inclusive sport introduction and wellbeing outcomes, establishing a scalable model for community access through sponsorship.
Flying High: What Airline Sponsorship’s $1.2 Billion Global Playbook Means for Irish Brands
Airlines invested over $1.2bn in sports sponsorship in 2024. With Aer Lingus in its tenth IRFU year, Ireland has a proven model and a growing commercial opportunity.
Kenda Tyre renews Cleveland Cavaliers associate partnership for 2026 NBA playoffs
Taiwan-founded tyre manufacturer Kenda has renewed its associate partnership with the NBA's Cleveland Cavaliers for the 2026 playoff run, marking over a decade of commercial ties. The deal includes on-court advertising, branded merchandise and local pre-game programming.
XTB signs multi-year Global Trading Partner deal with SSC Napoli
Poland-based retail FX and CFDs broker XTB has signed a multi-year sponsorship as Global Trading Partner of Italian football club SSC Napoli for the 2025/26 and 2026/27 seasons. The deal centres on financial education and digital fan engagement.
Tattersalls Ireland named sponsor of Norwegian 2,000 Guineas at Øvrevoll
Tattersalls Ireland has been announced as the new sponsor of the Norwegian 2,000 Guineas at Øvrevoll Galoppbane in Oslo on 2 July. The deal extends the Irish bloodstock auctioneer's long-standing commercial relationship with Norwegian racing.
Novellus Finance renews Women's Irish Challenge partnership for second year at Malahide
Novellus Finance has returned as a partner of the Women's Irish Challenge at Malahide Golf Club for 2026. The renewal supports the tournament's second year on the LET Access Series as it builds its profile in women's professional golf.
Quilter Cheviot Cannon Kirk named title sponsor of PSA Irish Open Squash
Quilter Cheviot Cannon Kirk has been confirmed as title sponsor of the PSA Irish Open Squash, taking place at Dublin's Fitzwilliam Lawn Tennis Club from 19 May. The deal builds on the firm's growing commercial presence in Irish sport.
DFI Beds finalist for Best Low Budget Sponsorship at Irish Sponsorship Awards 2025
Shortlisted for athlete-led sleep education last year, DFI Beds' LGFA partnership reached the Best Low Budget Sponsorship final at the Irish Sponsorship Awards 2025. The campaign demonstrates how targeted partnerships can deliver paid athlete opportunities and educational impact within budget constraints, establishing a model for purpose-driven sponsorship efficiency.
The Numbers Are In: Why Football Sponsorship Delivers, and Why Irish Brands Cannot Afford to Wait
SPORTFIVE data shows football sponsorship outperforms traditional advertising by 58%. With Euro 2028 coming to Dublin, Irish brands have a clear commercial opportunity to act.
Chelsea extends BingX training kit sponsorship in £10m renewal deal
Cryptocurrency platform BingX has renewed its training kit sponsorship with Chelsea FC in a £10m deal. The extension reinforces continued digital asset investment in elite football sponsorship and brand activation across global sports marketing channels.
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