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Best Use of Experiential Marketing celebrates immersive engagement at Irish Sponsorship Awards 2025
The Best Use of Experiential Marketing category at the Irish Sponsorship Awards 2025 last year recognised four standout finalists delivering excellence in festival activation, sensory engagement, and consumer experience that deepened brand connection, enhanced product awareness, and positioned organisations as authentic cultural partners across music, sustainability, food, and entertainment sectors. These shortlisted organisations demonstrated how experiential activation extends beyond traditional sponsorship visibility to create immersive environments where consumers experience meaningful brand connection, memorable participation, and genuine emotional engagement shaping brand perception and commercial outcomes.
Beyond June: Why the Global Pride Sponsorship Pullback Is a Commercial Opportunity for Irish Brands
Corporate Pride sponsorship is declining globally. With Dublin Pride 2026 retaining strong brand backing, Irish sponsors have a real opportunity to lead where others have retreated.
SteelPhalt renews Rotherham Titans shirt sponsorship for 2026/27 season
SteelPhalt, Harsco Environmental's Rotherham-based division, has renewed its shirt sponsorship of Rotherham Titans for 2026/27. The renewal coincides with the club's promotion back to Level 2 English Championship rugby.
Motocaddy sponsors second Clutch Pro Tour event of the 2026 season
UK golf equipment brand Motocaddy has headline-sponsored the Clutch Pro Tour's Motocaddy Championship at Bishop's Stortford for 2026. The deal is the brand's second title-sponsored event of the season on the UK's professional development tour.
AirNav Ireland signs first title sponsorship of LGFA All-Ireland U-16 Championships
AirNav Ireland has become the first-ever title sponsor of the LGFA All-Ireland U-16 Championships in a three-year deal running from 2026 to 2028. The partnership marks a new commercial milestone for underage Ladies Gaelic Football in Ireland.
Vhi extends Women's Mini Marathon title sponsorship through to 2031
Vhi has renewed its title sponsorship of the Women's Mini Marathon for five years, extending a partnership in place since 2014 through to at least 2031. The deal supports one of Ireland's largest participation events, drawing 30,000 runners in 2026.
Gallagher named title partner of Dublin Horse Show in three-year RDS deal
Global insurance and risk management group Gallagher has been named title partner of the Dublin Horse Show in a three-year deal with the RDS. The agreement marks Gallagher's first major Irish event sponsorship since launching in Ireland in 2022.
Supermac's shortlisted for dual categories at Irish Sponsorship Awards 2025
Shortlisted for AI-driven engagement innovation and 35-year partnership longevity last year, Supermac's reached the Innovation in Sponsorship and Best Sports Team or Athlete Sponsorship finals at the Irish Sponsorship Awards 2025. The sponsorships demonstrated how enduring sports partnerships can evolve through technological innovation, establishing a model for sustained relevance through continuous engagement enhancement.
The 84% Advantage: Why Irish Identity Is the Sponsorship Platform Brands Cannot Afford to Ignore
84% of Irish consumers say buying Irish matters. SuperValu’s Guaranteed Irish sponsorship shows how Irish identity, when used authentically, is a powerful commercial asset.
Japan Golf Association signs sponsorship deal with Shinkin Central Bank
Japan's national golf body has agreed a sponsorship deal with Shinkin Central Bank covering three national Open championships and player development programmes. The partnership is based outside Europe and the UK, in Japan.
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