Stay Informed on Corporate Sustainability

Author: Times Union

Latham Group, a U.S.-based pool manufacturer, has become an official sponsor of USA Artistic Swimming ahead of the Winter Olympics. The partnership highlights the brand’s focus on athlete development and community engagement in water sports.

Author: Qatar Tribune

Shell, a global energy leader, will serve as principal sponsor of LNG2026 in Doha, Qatar. The partnership highlights Shell’s technological leadership in liquefied natural gas and its alignment with Qatar National Vision 2030.

Author: Sport for Business

John West announces its continued partnership with the GAA’s under-15 Féile programme through 2028. The collaboration emphasises the company’s commitment to youth development, community engagement, and promoting healthy lifestyles.

Author: Sport for Business

Lidl Ireland extends its partnership with the Ladies Gaelic Football Association to 2030 with a €7.5 million investment. The deal supports women’s sport, national visibility, and media campaigns designed to increase participation and audience engagement.

Author: Business Plus

EUROSPAR, an Irish supermarket group operating 53 locally owned stores, renews its sponsorship of Junk Kouture 2026 in Dublin. The partnership supports youth creativity, sustainability, and circular innovation.

Author: Archie Villaflores

Sponsorship has evolved into a strategic instrument that blends commercial ambition with cultural relevance and long-term credibility. This edition reflects a sector increasingly defined by intentional alignment, disciplined execution, and outcomes that extend well beyond visibility. In a throwback to last year, ‘Londis wins Best TV Broadcast Sponsorship at Irish Sponsorship Awards 2025’ highlights how integrated activation can translate brand presence into authentic audience connection across multiple platforms. The recognition underscores a broader shift toward sponsorships that combine creativity, accountability, and measurable engagement as core strategic assets. Additionally, ‘Ibec backs policy research through multi-year institute sponsorship’ points to the growing role of partnerships in supporting thought leadership and institutional influence. Such collaborations signal how sponsorship can underpin credibility and long-term impact. Meanwhile, ‘Lowe’s deepens Inter Miami partnership with record MLS sleeve sponsorship’ illustrates how global brands are scaling sponsorships to secure relevance in fast-moving, culturally resonant markets. The deal also reflects rising expectations around scale, longevity, and strategic intent in elite sports partnerships. These stories suggest sponsorship is no longer a supporting tactic but a central lever of brand strategy. The opportunity now lies in designing partnerships that deliver meaningful reach through purpose, performance, and sustained commitment.

Author: Jed Nykolle Harme

Following its 2025 achievements, Londis won Best TV Broadcast Sponsorship at the Irish Sponsorship Awards last year for its ‘Proud Sponsors of Ireland’s Fittest Family’ campaign.

Author: UAS Weekly.com

Australian counter-drone technology company DroneShield has renewed its sponsorship of the ADF Drone Racing Team for 2026. The partnership links advanced technology, skills development, and operational innovation within Australia’s defence sector.

Author: Sports Business Journal

US-based retailer Lowe’s has expanded its partnership with Inter Miami through a landmark jersey sleeve sponsorship. The agreement underlines how elite football sponsorships in North America are accelerating in scale and strategic importance.

Author: Sport for Business

Irish luxury hotel Barberstown Castle has secured a race sponsorship at one of Ireland’s most prominent racing weekends. The deal places hospitality brands at the centre of premium sporting experiences with strong domestic and international reach.