Stay Informed on Corporate Sustainability

Author: Jed Nykolle Harme

Singled out for immersive brand experience and community legacy last year, Kerrygold claimed Innovation in Sponsorship at the Irish Sponsorship Awards 2025 for its Nature Wrapped in Gold garden at Bloom. The initiative demonstrates how sponsorship activation can transition from temporary event presence to lasting community asset, establishing a benchmark for post-event legacy planning.

Author: Archie Villaflores

Epson America, a United States-based printing and imaging equipment company, has extended its title sponsorship of the LPGA's qualifying tour through 2029, increasing the Epson Tour Championship winner's share to $100,000 (€86,000).

Author: Archie Villaflores

Nine, an Australian media company, has announced its comprehensive sponsorship lineup for the 2026 Telstra NRL Premiership, welcoming back returning partners including Telstra, Harvey Norman and McDonald's alongside newcomers Carnival Cruise Line and Jim Beam.

Author: Archie Villaflores

Okada Foundation, the charitable arm of Philippine integrated resort Okada Manila, has formalised a partnership with Filipino-Japanese judokas Shugen Nakano and Keisei Nakano, providing PHP200,000 (€2917.35) per month per athlete supporting their 2028 Olympic preparation.

Author: Archie Villaflores

PepsiCo has renewed its Positive Action Partnership with Cork GAA and SuperValu Páirc Uí Chaoimh for 2026, extending a collaboration centred on sustainability, community engagement and inclusion across four Gaelic codes.

Author: Archie Villaflores

Comfort Keepers, an Irish homecare provider, has been announced as official community impact partner of the Gaelic Athletic Association and Gaelic Players Association in a three-year partnership aimed at strengthening social connection across Ireland.

Author: Archie Villaflores

Punctual Print, an Irish printing and branding company based in Blessington, County Wicklow, has become official printing and branding partner of Boxing Ireland, the national governing body for amateur boxing on the island of Ireland.

Author: Jed Nykolle Harme

Arts sponsorship increasingly demands demonstrable educational outcomes alongside environmental accountability. Last year, EUROSPAR's Junk Kouture partnership claimed double honours at the Irish Sponsorship Awards 2025, Best Arts & Cultural Sponsorship and Environmentally Sustainable Sponsorship, for a programme that transformed waste materials into creative learning experiences while delivering measurable youth engagement. The collaboration extended beyond traditional event sponsorship, combining sustainability education, hands-on creative activation, and circular economy principles into an integrated programme that delivered tangible outcomes across environmental awareness, skills development, and community participation metrics.

Author: Archie Villaflores

Avianca, a Colombian airline operating as part of the Abra Group, has signed a multi-year sponsorship agreement with Miami FC, a United States professional soccer club competing in the USL Championship, including official team jersey branding.

Author: Archie Villaflores

Arnott's, a New Zealand food manufacturer owned by United States company Campbell Soup Company, has extended its partnership with rugby league club One New Zealand Warriors by two years as official snack partner, continuing a relationship established in 2024.