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Visible, Not Dominant: What Betting Brands’ Race Naming Strategy Teaches Irish Sponsorship Professionals
State funding of €79.3m dwarfs gambling brands’ €7m share of Irish racing. But bookmakers’ race naming model is the most commercially instructive in Irish sport.
Harvey’s Brewery moves from community partner to Lewes FC shirt sponsor
Harvey’s Brewery has become official front-of-shirt sponsor of Lewes FC Men’s First Team. The Sussex brewer, based in Lewes since 1790, previously served as the club’s community partner.
Bidwells sponsors Botley School Fireworks Night for two years
Bidwells has announced a two-year sponsorship of the Botley School Fireworks Night in Oxford. The Cambridge-headquartered property consultancy will support an event that raises funds for the school.
Irish Life backs Mediahuis wellbeing series hosted by Mrs Smart Money
Mediahuis Ireland and Irish Life have launched I’ll Start Today, a cross-platform wellbeing content series. The partnership extends the insurer’s brand platform into audio, video, print and social content.
Blackrock Health becomes title sponsor of Dublin hospitals rugby cup
Blackrock Health has announced a three-year title sponsorship of the Dublin Hospitals Rugby Cup, recognised as Ireland’s oldest running rugby competition. The event will be renamed the Blackrock Health Dublin Hospitals Cup.
Flahavan’s extends cross-country league sponsorship into 20th season
Flahavan’s has returned as title sponsor of the Athletics NI Primary School Cross Country League for a 16th consecutive year. More than 5,000 runners aged 9 to 12 are expected this season.
Purpose-driven partnerships reshape sponsorship standards at Irish Sponsorship Awards 2025
The sustainability and social impact category at the Irish Sponsorship Awards 2025 revealed how purpose-driven sponsorships deliver measurable community benefit whilst strengthening brand positioning, establishing new benchmarks for authentic social value creation. Winning and finalist entries across sustainability and social impact categories demonstrated that genuine community commitment, not superficial purpose-washing, drives authentic brand connection and measurable stakeholder outcomes.
All to Play For: What the IPA and SEF’s Landmark Sports Sponsorship Report Means for Irish Brands
Six in ten practitioners lack confidence in sports sponsorship ROI. The IPA and SEF report gives Irish brands the three-step fix.
Squeaky Clean Cleaning Services sponsors Porthmadog Under-15s kit
CPD Porthmadog’s Under-15s have secured new playing kit sponsorship from Squeaky Clean Cleaning Services. The kit, produced by Teejac, is reversible and was worn before a match against CPD Nefyn United.
Barratt David Wilson Homes backs Gillingham’s 2026 town carnival
Barratt David Wilson Homes has backed Gillingham Carnival in Dorset as headline sponsor. The housebuilder is building new homes in the town at its Kings Court and Romans Quarter developments.
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