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Activation Over Assets: What Stephen Pearson’s World Cup Analysis Means for Irish Sponsorship Strategy
Sports Media Gaming CEO Stephen Pearson says activation, not rights fees, drives sponsorship ROI. Irish brands and rights holders have a direct opportunity to apply this framework.
Texas Tech renames football stadium Galaxy Stadium in 15-year naming rights deal
Texas Tech Athletics has signed a 15-year naming rights deal worth $75 million (approximately €68.5 million) with US data centre and digital assets company Galaxy. The agreement renames the Lubbock stadium Galaxy Stadium from the 2026 season.
US Polo Assn returns as Official Apparel and Team Sponsor of DMMI Royal Charity Polo Cup
US-based global sports brand U.S. Polo Assn. has returned for an eighth year as Official Apparel and Team Sponsor of the DMMI Royal Charity Polo Cup at Windsor. The 2026 event raised over £1 million (approximately €1.18 million) for ten UK charities.
Motocaddy named PGA National Tournament Partner in three-year membership deal
Motocaddy has been named a PGA National Tournament Partner in a three-year deal offering exclusive pricing and prizes to PGA Members across the UK and Ireland. The agreement deepens the UK brand's ties with professional golf.
Dalata Hotel Group returns as title sponsor of Onic Pride Vibes for 2026
Dalata Hotel Group has returned as title sponsor of Onic Pride Vibes, Ireland's only dedicated LGBT+ radio station, for the 2026 season. The renewal reinforces Dalata's corporate inclusion commitments across its Irish hotel portfolio.
Allianz Ireland sponsors Q102 afternoon drive show The Home Stretch with Laura Woods
Allianz Ireland has been named sponsor of Q102's afternoon drive show The Home Stretch with Laura Woods, with activation across motor, home and multi-policy insurance products. The deal was brokered by Starcom, part of Core.
Sorcha Cunningham brought media strategy expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Sorcha Cunningham, Head of Publishing & Digital for The Sunday Times, News Ireland, joined the judging panel at the Irish Sponsorship Awards 2025, bringing two decades of media and publishing experience with proven expertise in commercial strategy, audience engagement, and effective sponsorship delivery. With experience creating tailored campaign solutions and driving revenue growth across media and advertising landscapes, Sorcha's deep understanding of audience engagement and commercial strategy informed the judging panel's evaluation of sponsorship effectiveness and measurable media impact.
Ashley Morrow brought cross-sector sponsorship expertise to judging panel at Irish Sponsorship Awards 2025
Looking back on last year's awards, Ashley Morrow, Head of Brand, Advertising and Sponsorship at SSE Airtricity, joined the judging panel at the Irish Sponsorship Awards 2025, bringing 20 years of brand marketing and sponsorship experience across diverse corporate and consumer sectors. With experience building sponsorship strategies across energy, financial services, sports, manufacturing, technology, travel and tourism, insurance, education, and retail industries, Ashley's cross-sector expertise informed the judging panel's evaluation of sponsorship innovation and measurable commercial impact.
The Attention Economy in Action: What YouGov’s Super Weekend Study Means for Irish Sponsorship
YouGov’s super weekend analysis shows audience congestion costs sponsors measurable value. Irish rights holders now have the framework to price and defend their assets.
Sesame becomes Levante UD's main shirt sponsorship partner
Spanish HR technology company Sesame has become the main sponsor of Levante UD for the 2026/27 season. The agreement combines shirt branding with commercial activations, business engagement and fan experiences.
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