Stay Informed on Corporate Sustainability

Author: Jed Nykolle Harme

Arsenal and Emirates have agreed a five-year extension worth up to £70 million a season through 2033. The deal extends the Premier League's longest-running sponsorship and its most valuable current shirt agreement.

Author: Jed Nykolle Harme

Sports Direct has extended its NIFL partnership for a further three seasons in a new Official Sports Retail Partner role. The renewal follows BoyleSports' arrival as NIFL's new principal title partner.

Author: Jed Nykolle Harme

Athletics Ireland has named HyGo Irish Still Spring Water as its new Official Hydration Partner. The Tipperary-produced brand replaces Change Hydrate in a newly filled national sponsorship category.

Author: Jed Nykolle Harme

FDC Group has partnered with Biodiversity in Schools to sponsor 13 schools nationwide via an employee-led scheme. The Cork-based accountancy and agri consultancy firm funded a year of nature education resources for schools.

Author: Jed Nykolle Harme

Looking back on last year's awards, Ciara Meany, Sponsorship & Marketing Manager at Munster Rugby, joined the judging panel at the Irish Sponsorship Awards 2025, bringing experience across sports sponsorship, retail marketing, and strategic commercial partnership development with advanced qualifications in marketing and business strategy. With experience overseeing strategic commercial partnerships in sports whilst balancing sponsor objectives with brand visibility and audience engagement, Ciara's expertise in long-term value-driven partnerships informed the judging panel's evaluation of sponsorship authenticity and measurable commercial alignment.

Author: Jed Nykolle Harme

50% of PL fans cannot afford replica shirts priced up to £90. For Irish sponsors, the data is a clear prompt to build fan engagement beyond the shirt.

Author: Jed Nykolle Harme

Baker Estates has returned as Platinum Sponsor of the Port of Dartmouth Royal Regatta for a seventh consecutive year. The Devon housebuilder will host a stand at the 181st regatta this August.

Author: Jed Nykolle Harme

OMODA has signed as Official Automotive Partner of the Lloyds Tour of Britain Women and Men races. The deal covers race-day activations, mountain classifications and the official vehicle fleet.

Author: Jed Nykolle Harme

Domino's has signed a new three-year deal as title sponsor of Basketball Ireland's Super League and Division One competitions. The renewal covers the 2026/27 to 2028/29 seasons across the national basketball calendar.

Author: Jed Nykolle Harme

BOYLE Sports has signed a multi-year deal to become Leeds United's UK and Ireland betting partner. The Dundalk-based bookmaker gains Elland Road signage and fan activations throughout the Premier League season.