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UPG UK & Ireland and Mahle renew Wheatley Hills RUFC shirt deal
UPG UK & Ireland and Mahle have renewed their joint shirt sponsorship of Wheatley Hills Rugby Union Club’s second team. Both automotive aftermarket firms will be branded on the shirts this season.
Kress backs GroundsFest Academy training with equipment and workshops
The GroundsFest Academy has named Kress UK and Ireland as its newest Platinum Sponsor. The battery and robotic mowing supplier, part of China-headquartered Positec, will provide demonstration equipment, workshops and product training.
Aon becomes Irish Rugby premium sponsor after 12 years backing women’s team
Aon, the Dublin-headquartered professional services firm, has become a Premium Sponsor of Irish Rugby after 12 years backing the women’s game. The partnership began in 2014 as inaugural Principal Sponsor of Ireland Women.
Irish Sponsorship Awards 2025 celebrates excellence in partnership and innovation
The Irish Sponsorship Awards 2025 ceremony last year at The Royal Marine Hotel, Dublin, celebrated sponsorship excellence across innovation, sustainability, and community impact, establishing benchmarks for authentic partnership delivery. The awards recognised organisations demonstrating how strategic partnerships combine creative ambition, social purpose, and measurable commercial performance shaping Ireland's sponsorship landscape.
Standing Out Is Not Enough: What Zappi’s Social Video Research Means for Irish Sponsorship Activation
Zappi’s 3,300-ad study finds creator-style content 30% less likely to be top performers. For Irish sponsors, the brand activation implications are immediate.
Barratt and David Wilson Homes back Driffield Show's 150th edition
Barratt and David Wilson Homes has sponsored the 150th Driffield Show, one of the UK's largest one-day agricultural shows. The housebuilder is building new homes in Driffield at Mortimer Park and Porters Way.
Hyundai expands Prime Video movie sponsorship after brand lift gains
Hyundai Motor UK, the British arm of South Korea's Hyundai, has renewed its exclusive Prime Video movie sponsorship. The second-year deal covers 25 per cent more new Prime Original titles.
Munster Bovine uses Dairy Show sponsorship to launch breeding catalogue
Munster Bovine will continue as Platinum Sponsor of the FBD National Dairy Show 2026 in Millstreet. The Mallow-based cattle breeding provider will launch its 2027 Production and Type Catalogue and preview FarmOps Web.
Viova turns Cannonball Ireland sponsorship into trade expo showcase
Viova, a Dublin-registered AI voice platform for car dealerships, will exhibit at the Auto Trade EXPO after sponsoring Cannonball Ireland 2026. The sponsorship included a live spectator hotline handling over 900 calls.
Tattersalls Ireland backs champion lady rider for new season
Tattersalls Ireland has announced its sponsorship of 2025/26 Champion Lady Rider Nicole Lockhead Anderson for the autumn point-to-point season. The bloodstock auctioneer will also sponsor fixtures across the autumn and spring schedules.
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