Stay Informed on Corporate Sustainability

Author: Naas Racecourse

Irish racing’s richest median auction contest will continue under a renewed sponsorship agreement between Ballyhane Stud and Irish EBF. The deal combines race sponsorship with a new breeder-focused incentive for 2026.

Author: Irish Legal News

Irish business group Ibec has confirmed a multi-year sponsorship of an academic policy institute in Dublin. The partnership positions sponsorship as a strategic lever linking industry, research and European policymaking.

Author: Archie Villaflores

Sponsorship has evolved into a strategic tool that blends brand visibility with social impact, influencing both communities and commercial outcomes. Leading organisations are increasingly measured not just by reach, but by the tangible value they create for audiences, partners, and society. Looking back to last year’s success, ‘KPMG wins Best Sports Sponsorship for Women Award at Irish Sponsorship Awards 2025’ highlights how purpose-driven campaigns can combine social impact with measurable brand outcomes. The initiative demonstrated that thoughtful engagement in women’s sport strengthens both visibility and reputation across communities and stakeholders. Furthermore, the sponsorship sector continues to evolve as exemplified by ‘OLIVER Ireland sponsors Ireland Women’s Indoor Hockey Team for EuroHockey campaign’. The campaign underscores the growing value of aligning brand strategy with national sport programmes. Meanwhile, global perspectives reinforce this trend, as seen in ‘Tommy Hilfiger secures 20-year sponsorship with Liverpool FC’. Long-term strategic partnerships illustrate the potential of sustained investment to build fan loyalty, deliver commercial returns, and embed a brand within the cultural fabric of sport. Across these examples, the unifying theme is the deliberate integration of purpose, performance, and visibility. Sponsorship, when executed with insight and authenticity, becomes a vehicle for measurable influence and lasting impact.

Author: Archie Villaflores

Recalling a year defined by excellence, KPMG was named Best Sports Sponsorship for Women at the Irish Sponsorship Awards 2025, recognised for its Inspiring the Future campaign, which combined high-profile athlete partnerships with measurable social and brand impact.

Author: SpeedwayMedia.com

Honda has secured Pro Honda, its global oil and chemical brand, as title sponsor of the LCR MotoGP team for the 2026 season. The deal marks strategic brand alignment in Japan’s premier motorsport sector.

Author: Modaes

US fashion brand Tommy Hilfiger has signed a 20-year sponsorship deal with Liverpool FC, covering both men’s and women’s teams. The long-term partnership highlights apparel-focused sports sponsorship and multi-year brand alignment in the UK.

Author: Sport for Business

Irish Life has renewed its GAA Healthy Clubs sponsorship through 2030, strengthening its decade-long commitment to community health. The 2025 Steps Challenge engaged 1,100 clubs and 39,000 participants nationwide.

Author: Business Plus

Heineken 0.0 has been confirmed as the main sponsor of European rugby coverage on Premier Sports in Ireland. The sponsorship spans the Investec Champions Cup and EPCR Challenge Cup, reinforcing Heineken’s long-standing connection with rugby.

Author: Sport for Business

OLIVER Ireland has been named official sponsor of the Ireland Women’s Indoor Hockey Team ahead of the EuroHockey Indoor Championship in Prague. The sponsorship builds on a decade-long commitment to domestic indoor hockey in Ireland.

Author: Archie Villaflores

The sponsorship sector continues to demonstrate its ability to combine creativity with measurable impact, offering brands pathways to engage audiences meaningfully. Rewinding to 2025, 'Titan Experience Wins Best Sponsorship Team Award at Irish Sponsorship Awards 2025' exemplifies how integrated campaigns can elevate client visibility while delivering tangible results. Such achievements underline the sector’s growing sophistication and the strategic thinking required to turn partnerships into measurable business outcomes. In addition, 'Cantor Fitzgerald to sponsor Kinsale Inishtearaght Skelligs Race' demonstrates the value of aligning brand objectives with community and sporting events. Sponsorships like these illustrate how carefully curated activations can strengthen local engagement while reinforcing brand purpose in competitive markets. On the other hand, 'First Aid Beauty supports Team USA at Winter Games' highlights how global brands leverage high-profile events to connect with audiences on an international scale. Activations at this level show the reach and resonance sponsorship can achieve when combined with targeted storytelling and athlete engagement. These stories collectively emphasise the importance of strategy, execution, and impact measurement in contemporary sponsorship. From local initiatives to global campaigns, gain insights into how sponsorship drives both influence and performance.