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Explore industry news, insights, and updates from the Irish Sponsorship Awards.
School-led fast shows sponsorship can drive real-world change
Author: Ireland-Live
St Joseph’s Boys’ School in Derry is reframing what it means to sponsor with purpose.
Local alliances deepen community and brand value
Author: Ireland-Live
Blessington GAA and LGFA have inked two-year deals with three local businesses—All In Fitness, Brew 21, and newcomer MyCabin—in a move that underscores the power of place-based sponsorship.
Cadbury redefines airport sponsorship with immersive gate takeover
Author: Ad World
Cadbury has launched a 12-month gate takeover at Dublin Airport—marking a media first in both Ireland and the UK.
Sponsorship secures staying power at Dublin Racing Festival
Author: Dublin Gazette
Tattersalls Ireland has renewed its headline sponsorship of the Grade 1 Novice Hurdle at the Dublin Racing Festival for another three years, reinforcing the festival's position as a key event in the UK and Irish National Hunt racing calendar.
Brand belonging
Author: April Lara
Sponsorships used to be about logos and visibility. Today, they’re about belonging.
ZyroFisher adds iconic SIGG bottles to UK and Ireland portfolio
Author: Bike Biz
A legacy brand meets modern distribution muscle. Swiss bottle-maker SIGG—known for its timeless design and sustainable manufacturing—is partnering with ZyroFisher to scale its presence across the UK and Ireland.
Beauty meets elite sport in landmark sponsorship deal
Author: Irish Golfer
Cocoa Brown by Marissa Carter has been named the first-ever Official Beauty Partner of the KPMG Women’s Irish Open, marking a bold new play in the intersection of sport and beauty.
Emirates strengthens its global rugby play with EPCR deal
Author: Sport for Business
Emirates has secured a high-profile, multi-year partnership with European Professional Club Rugby, becoming the Premium and Official Airline Partner of the Investec Champions Cup and EPCR Challenge Cup.
Rockport steps into UK and Ireland with new distribution partner
Author: SGB Online
Authentic Brands Group has teamed up with Chapters Brand Group to bring Rockport footwear to the UK and Ireland.
AIG doubles down on tennis with tailored club cover
Author: Sport for Business
AIG has deepened its partnership with Tennis Ireland, launching a bespoke Tennis Club Insurance product that addresses the sport’s specific risks—from floodlights to cyber threats.


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