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Explore industry news, insights, and updates from the Irish Sponsorship Awards.
Beauty meets elite sport in landmark sponsorship deal
Cocoa Brown by Marissa Carter has been named the first-ever Official Beauty Partner of the KPMG Women’s Irish Open, marking a bold new play in the intersection of sport and beauty.
Emirates strengthens its global rugby play with EPCR deal
Emirates has secured a high-profile, multi-year partnership with European Professional Club Rugby, becoming the Premium and Official Airline Partner of the Investec Champions Cup and EPCR Challenge Cup.
Rockport steps into UK and Ireland with new distribution partner
Authentic Brands Group has teamed up with Chapters Brand Group to bring Rockport footwear to the UK and Ireland.
AIG doubles down on tennis with tailored club cover
AIG has deepened its partnership with Tennis Ireland, launching a bespoke Tennis Club Insurance product that addresses the sport’s specific risks—from floodlights to cyber threats.
Rugby reigns and music matters in Ireland’s evolving sponsorship scene
Guinness and Three have emerged as Ireland’s top sponsors in a market that surged 29% in Q1, according to Onside’s latest review.
Honouring Excellence in Sponsorship Across Ireland
Get ready to celebrate the most innovative and impactful sponsorships in Ireland! The Irish Sponsorship Awards 2025 are approaching
Strategic alignment
Sponsorships are no longer just about visibility.
Qatar Airways redefines the future of sports tourism
Qatar Airways has just set a new benchmark for sponsorship strategy by becoming the first airline to sponsor both UEFA Champions League finalists—Paris Saint-Germain and Inter Milan—alongside the Final itself.
Corporate caution reshapes Pride sponsorships
Pride Month 2025 is unfolding under financial pressure as a growing list of major brands—including Meta, Mastercard, Citi, Deloitte, and Target—pull back sponsorships and donations.
Honda drives LA28 momentum with landmark sponsorship deal
Honda has become the first brand in nearly four years to join the top sponsorship tier of the LA28 Olympic and Paralympic Games, marking a strategic milestone for organisers aiming to hit a US$2.5 billion sales target.
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